Brands represent the top-level organizations in your moderation hierarchy. This section covers all aspects of brand management, from creation and configuration to ongoing maintenance and optimization. Effective brand management ensures consistent moderation policies and streamlined operations across all your operators.
# Brand Overview
Each brand serves as a container for multiple operators and represents a distinct business entity within your organization. Brands allow you to:
Organize operators by business units, regions, or product lines
Apply consistent moderation policies across related operators
Manage user access at the organizational level
Configure default settings that cascade to all operators
# Creating a New Brand
Navigate to the Dashboard tab from the main navigation. Ensure you have Supervisor permissions to create brands.
Click the "Add new brand" button (blue button with plus icon) in the top-right corner. This option is only available if you have appropriate permissions.
Fill in the brand information:
Brand Name : Use a clear, descriptive name that identifies the business entity
Click "Create" to save the brand.
The new brand will appear in your brands list on the Dashboard . The brand card will show the creation date and current status.
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# Brand Configuration Settings
Access brand settings by clicking the settings/gear icon next to any brand on the Dashboard. Brand settings are organized into several key areas:
# Details Tab
Configure basic brand information:
Brand Name : Update the display name
Status : Enable or disable the entire brand
Description : Add organizational notes or context
# Messages Configuration
Set default message policies for all operators under this brand:
Message Retention Time : How long messages are stored (in days)
Maximum Message Length : Character limit for user messages
Message Rate Limits : Frequency restrictions for posting
# Reactions Management
Configure emoji and reaction settings:
Unicode Reactions : Standard emoji support
Custom Reactions : Upload custom reaction images with URLs
Reaction Ordering : Drag and drop to arrange reaction display order
# Spam Detection
Establish anti-spam policies:
Post Rate Limit : Maximum messages per time interval
Spamming Interval : Time window for rate limiting (in seconds)
Automated Actions : What happens when spam is detected
# Blacklisted Words
Manage prohibited content at the brand level:
Bulk Import : Upload CSV files with forbidden terms
Manual Entry : Add words individually or in comma-separated lists
Export : Download current blacklist as CSV
Search : Find specific terms in large lists
Managing Blacklisted Words:
Use the input field to add single words or comma-separated lists
Import CSV files for bulk additions (one word per row)
Delete individual words using the X icon
Use "Delete All" for complete list clearing
Search functionality helps locate specific terms
Remember to click "Save Changes" to persist modifications
# Sanctioning Policies
Define user penalty structures:
Base Suspension Length : Default penalty duration (in seconds)
Offense Score Decay : How quickly user violations expire
Progressive Penalties : Escalating consequences for repeat offenders
# Brand-Level User Management
# Inviting Brand Supervisors
Brand supervisors have full access to all operators within the brand:
The Management section provides a centralized location for inviting new users across your entire organization.
Navigate to the Management tab and click the "Invite Supervisor or Moderator" button to open the invitation form.
For Supervisor invitations, fill in:
Email : The email address of the person being invited
Role : Select "Supervisor"
Brand : Choose the appropriate brand from the dropdown
Click "Invite" to send the invitation. Supervisors gain access to all operators under the selected brand.
For Moderator invitations, fill in:
Email : The email address of the person being invited
Role : Select "Moderator"
Brand : Select the appropriate brand
Operator : Choose the specific operator the moderator will manage
Click "Invite" to send the invitation. Moderators receive access limited to the specified operator only.
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Supervisors can:
Manage all operators under the brand
Configure brand-level settings
Invite additional users
Access all moderation tools
# Managing Brand Access
View Active Users : See all supervisors assigned to the brand
Modify Permissions : Change user roles or remove access
Audit Access : Track who has access to brand resources
# Cascading Configuration Effects
Understanding how brand settings cascade to operators is crucial:
Brand-level settings serve as defaults for all operators :
New operators inherit brand configuration automatically
Existing operators use brand settings unless specifically overridden
Changes to brand settings can affect all child operators
Always test changes in a staging environment before applying to production
# Configuration Hierarchy
Cascading and overriding settings
Brand Settings : Define organization-wide defaults
Operator Overrides : Specific operators can override brand defaults
Channel Settings : Individual channels can override operator settings
# Impact Assessment
Before making brand-level changes:
Review Active Operators : Check how many operators will be affected
Identify Overrides : Note which operators have custom settings
Plan Communication : Inform relevant teams about upcoming changes
Schedule Updates : Implement changes during low-traffic periods
# Brand Lifecycle Management
# Brand Activation
When enabling a new brand:
Set up default moderation policies.
# Create Initial Operators
Add at least one operator for testing.
# Invite Team Members
Add supervisors and initial moderators.
# Test Integration
Verify API connectivity and functionality.
Watch for issues during initial rollout.
# Ongoing Maintenance
Regular brand management tasks:
Policy Reviews : Quarterly assessment of moderation effectiveness
User Access Audits : Monthly review of brand supervisor access
Performance Analysis : Regular monitoring of operator performance
Setting Optimization : Adjust policies based on user behavior and feedback
# Brand Deactivation
When disabling a brand:
Brand Deactivation Impact
Disabling a brand affects:
All operators under the brand become inactive
All channels stop accepting new messages
All users lose access to brand resources
API integrations stop functioning
Deactivation Process :
# Notify Stakeholders
Inform all relevant teams.
# Export Data
Backup important analytics and logs.
# Communicate Downtime
Notify end users if applicable.
# Disable Brand
Change status to 'Disabled'.
# Monitor Impact
Ensure no unexpected system effects.
# Best Practices
# Naming Conventions
Use descriptive, consistent naming patterns
Include region or business unit indicators
Avoid special characters that might cause integration issues
Maintain naming documentation for team reference
# Configuration Strategy
Start Conservative : Begin with restrictive settings and gradually relax
Document Changes : Maintain records of all configuration modifications
Test Thoroughly : Use staging environments before production changes
Monitor Impact : Track metrics after configuration changes
# Access Management
Principle of Least Privilege : Grant minimum necessary access
Regular Reviews : Audit user permissions quarterly
Clear Documentation : Maintain records of who has access and why
Prompt Updates : Remove access immediately when users change roles
Monitor Metrics : Track message volume, moderation accuracy, user satisfaction
Adjust Policies : Update settings based on performance data
Scale Resources : Add operators or adjust settings as user base grows
Stay Updated : Keep current with new moderation features and capabilities
# Troubleshooting Common Issues
# Brand Creation Problems
Permission Errors : Ensure you have Supervisor role
Duplicate Names : Brand names must be unique within your organization
Validation Failures : Check all required fields are completed
# Configuration Issues
Setting Conflicts : Verify operator overrides aren't causing unexpected behavior
Cascade Problems : Test changes on a single operator before applying brand-wide
Performance Impact : Monitor system performance after major configuration changes
# Access Problems
User Invitation Failures : Verify email addresses are correct and deliverable
Permission Mismatches : Ensure users have appropriate roles for their responsibilities
Integration Issues : Check API keys and endpoint configurations