Brands are the top-level organizations under your client account. Each brand represents a distinct entity that will have its own operators, users, and moderation settings. Think of brands as separate business units or sub-companies that need independent moderation management.

Navigate to the Dashboard tab from the main navigation. Ensure you have Supervisor permissions.

Click the "Add new brand" button (blue button with plus icon) in the top-right corner. This option is only available if you have appropriate permissions.

Fill in the brand information:
Click "Create" to save the brand.

The new brand will appear in your brands list on the Dashboard. The brand card will show the creation date and current status.
When you edit settings at the brand level, these changes cascade down to all associated operators:
After creating a brand, you'll typically want to:
Organize different languages or regional variations.
Define moderation policies and default behavior for all operators under this brand.
Generate API keys for integration with your systems.
Invite team members to manage the brand's content.
Learn more about managing operators in the Add Operator section.