Brands are the top-level organizations under your client account. Each brand represents a distinct entity that will have its own operators, users, and moderation settings. Think of brands as separate business units or sub-companies that need independent moderation management.
#When to Add Brands
- Setting up a new business entity
- Creating separate moderation environments
- Organizing different product lines or markets
- Establishing regional operations
#Adding a Brand
Navigate to the Dashboard tab from the main navigation. Ensure you have Supervisor permissions.
Click the "Add new brand" button (blue button with plus icon) in the top-right corner. This option is only available if you have appropriate permissions.
Fill in the brand information:
- Brand Name: Use a clear, descriptive name that identifies the business entity
- Status: Set to "Enabled" to activate the brand immediately
- Validation Client (Sportradar users only): Select from available validation clients if applicable
Click "Create" to save the brand.
The new brand will appear in your brands list on the Dashboard. The brand card will show the creation date and current status.
#Cascading Effects of Brand Settings
When you edit settings at the brand level, these changes cascade down to all associated operators:
- Status Changes: Disabling a brand will affect all its operators
- Configuration Updates: Moderation settings applied at brand level become defaults for operators
- User Permissions: Brand-level user assignments provide access to all operators under that brand
#Important Notes
- Brand names should be unique and easily identifiable
- Once created, brands become the parent container for all its operators
- Disabling a brand affects all its operators and users
- You cannot delete a brand that has active operators unless you remove them first
#Next Steps
After creating a brand, you'll typically want to:
#Add operators
Organize different languages or regional variations.
#Configure brand-level settings
Define moderation policies and default behavior for all operators under this brand.
#Set up API keys
Generate API keys for integration with your systems.
#Invite moderators
Invite team members to manage the brand's content.
Learn more about managing operators in the Add Operator section.