---
title: "Managing Brands"
canonical_url: "https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/uiOverview/dashboard/managingBrands"
markdown_url: "https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/uiOverview/dashboard/managingBrands.md"
last_updated: "2026-02-26T11:19:53Z"
---

# Managing Brands

Brands represent the top-level organizations in your moderation hierarchy. This section covers all aspects of brand management, from creation and configuration to ongoing maintenance and optimization. Effective brand management ensures consistent moderation policies and streamlined operations across all your operators.

## Brand Overview

Each brand serves as a container for multiple operators and represents a distinct business entity within your organization. Brands allow you to:

- Organize operators by business units, regions, or product lines
- Apply consistent moderation policies across related operators
- Manage user access at the organizational level
- Configure default settings that cascade to all operators

## Creating a New Brand

![Dashboard navigation](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/dashboard-1.png)

Navigate to the **Dashboard** tab from the main navigation. Ensure you have Supervisor permissions to create brands.

![Add new brand button](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/dashboard-2.png)

Click the **"Add new brand"** button (blue button with plus icon) in the top-right corner. This option is only available if you have appropriate permissions.

![Brand creation form](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/brand-create.png)

Fill in the brand information:

- **Brand Name**: Use a clear, descriptive name that identifies the business entity

Click **"Create"** to save the brand.

![Brands list](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/brands.png)

The new brand will appear in your brands list on the **Dashboard**. The brand card will show the creation date and current status.

## Brand Configuration Settings

Access brand settings by clicking the **settings/gear icon** next to any brand on the Dashboard. Brand settings are organized into several key areas:

![Brand Settings](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/brand-settings.png)

### Details Tab

Configure basic brand information:

- **Brand Name**: Update the display name
- **Status**: Enable or disable the entire brand
- **Description**: Add organizational notes or context

### Messages Configuration

Set default message policies for all operators under this brand:

- **Message Retention Time**: How long messages are stored (in days)
- **Maximum Message Length**: Character limit for user messages
- **Message Rate Limits**: Frequency restrictions for posting

### Reactions Management

Configure emoji and reaction settings:

- **Unicode Reactions**: Standard emoji support
- **Custom Reactions**: Upload custom reaction images with URLs
- **Reaction Ordering**: Drag and drop to arrange reaction display order

![Reactions Configuration](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/operator-reactions.png)

### Spam Detection

Establish anti-spam policies:

- **Post Rate Limit**: Maximum messages per time interval
- **Spamming Interval**: Time window for rate limiting (in seconds)
- **Automated Actions**: What happens when spam is detected

![Spam Settings](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/operator-spamming.png)

### Blacklisted Words

Manage prohibited content at the brand level:

- **Bulk Import**: Upload CSV files with forbidden terms
- **Manual Entry**: Add words individually or in comma-separated lists
- **Export**: Download current blacklist as CSV
- **Search**: Find specific terms in large lists

![Blacklisted Words](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/operator-blacklist.png)

**Managing Blacklisted Words:**

- Use the input field to add single words or comma-separated lists
- Import CSV files for bulk additions (one word per row)
- Delete individual words using the X icon
- Use "Delete All" for complete list clearing
- Search functionality helps locate specific terms
- Remember to click "Save Changes" to persist modifications

### Sanctioning Policies

Define user penalty structures:

- **Base Suspension Length**: Default penalty duration (in seconds)
- **Offense Score Decay**: How quickly user violations expire
- **Progressive Penalties**: Escalating consequences for repeat offenders

![Sanctioning Settings](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/operator-sanctioning.png)

## Brand-Level User Management

### Inviting Brand Supervisors

Brand supervisors have full access to all operators within the brand:

The Management section provides a centralized location for inviting new users across your entire organization.

![Invite user button](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/invite-role.png)

Navigate to the **Management** tab and click the **"Invite Supervisor or Moderator"** button to open the invitation form.

![Supervisor invitation form](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/invite-supervisor.png)

For **Supervisor** invitations, fill in:

- **Email**: The email address of the person being invited
- **Role**: Select "Supervisor"
- **Brand**: Choose the appropriate brand from the dropdown

Click **"Invite"** to send the invitation. Supervisors gain access to all operators under the selected brand.

![Moderator invitation form](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/invite-moderator.png)

For **Moderator** invitations, fill in:

- **Email**: The email address of the person being invited
- **Role**: Select "Moderator"
- **Brand**: Select the appropriate brand
- **Operator**: Choose the specific operator the moderator will manage

Click **"Invite"** to send the invitation. Moderators receive access limited to the specified operator only.

Supervisors can:

- Manage all operators under the brand
- Configure brand-level settings
- Invite additional users
- Access all moderation tools

> **Info**
>
> For more on supervisor and moderator roles management, see [Managing supervisors and moderators](https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/uiOverview/management/managingSupervisorsAndModerators.md) page.

### Managing Brand Access

- **View Active Users**: See all supervisors assigned to the brand
- **Modify Permissions**: Change user roles or remove access
- **Audit Access**: Track who has access to brand resources

## Cascading Configuration Effects

Understanding how brand settings cascade to operators is crucial:

> **Cascading Changes**
>
> **Brand-level settings serve as defaults for all operators**:
>
> - New operators inherit brand configuration automatically
> - Existing operators use brand settings unless specifically overridden
> - Changes to brand settings can affect all child operators
> - Always test changes in a staging environment before applying to production

### Configuration Hierarchy

> **Cascading and overriding settings**
>
> 1. **Brand Settings**: Define organization-wide defaults
>    1. **Operator Overrides**: Specific operators can override brand defaults
>       1. **Channel Settings**: Individual channels can override operator settings

### Impact Assessment

Before making brand-level changes:

- **Review Active Operators**: Check how many operators will be affected
- **Identify Overrides**: Note which operators have custom settings
- **Plan Communication**: Inform relevant teams about upcoming changes
- **Schedule Updates**: Implement changes during low-traffic periods

## Brand Lifecycle Management

### Brand Activation

When enabling a new brand:

1. **Configure Core Settings**

   Set up default moderation policies.

2. **Create Initial Operators**

   Add at least one operator for testing.

3. **Invite Team Members**

   Add supervisors and initial moderators.

4. **Test Integration**

   Verify API connectivity and functionality.

5. **Monitor Performance**

   Watch for issues during initial rollout.

### Ongoing Maintenance

Regular brand management tasks:

- **Policy Reviews**: Quarterly assessment of moderation effectiveness
- **User Access Audits**: Monthly review of brand supervisor access
- **Performance Analysis**: Regular monitoring of operator performance
- **Setting Optimization**: Adjust policies based on user behavior and feedback

### Brand Deactivation

When disabling a brand:

> **Brand Deactivation Impact**
>
> Disabling a brand affects:
>
> - All operators under the brand become inactive
> - All channels stop accepting new messages
> - All users lose access to brand resources
> - API integrations stop functioning

**Deactivation Process**:

1. **Notify Stakeholders**

   Inform all relevant teams.

2. **Export Data**

   Backup important analytics and logs.

3. **Communicate Downtime**

   Notify end users if applicable.

4. **Disable Brand**

   Change status to 'Disabled'.

5. **Monitor Impact**

   Ensure no unexpected system effects.

## Best Practices

### Naming Conventions

- Use descriptive, consistent naming patterns
- Include region or business unit indicators
- Avoid special characters that might cause integration issues
- Maintain naming documentation for team reference

### Configuration Strategy

- **Start Conservative**: Begin with restrictive settings and gradually relax
- **Document Changes**: Maintain records of all configuration modifications
- **Test Thoroughly**: Use staging environments before production changes
- **Monitor Impact**: Track metrics after configuration changes

### Access Management

- **Principle of Least Privilege**: Grant minimum necessary access
- **Regular Reviews**: Audit user permissions quarterly
- **Clear Documentation**: Maintain records of who has access and why
- **Prompt Updates**: Remove access immediately when users change roles

### Performance Optimization

- **Monitor Metrics**: Track message volume, moderation accuracy, user satisfaction
- **Adjust Policies**: Update settings based on performance data
- **Scale Resources**: Add operators or adjust settings as user base grows
- **Stay Updated**: Keep current with new moderation features and capabilities

## Troubleshooting Common Issues

### Brand Creation Problems

- **Permission Errors**: Ensure you have Supervisor role
- **Duplicate Names**: Brand names must be unique within your organization
- **Validation Failures**: Check all required fields are completed

### Configuration Issues

- **Setting Conflicts**: Verify operator overrides aren't causing unexpected behavior
- **Cascade Problems**: Test changes on a single operator before applying brand-wide
- **Performance Impact**: Monitor system performance after major configuration changes

### Access Problems

- **User Invitation Failures**: Verify email addresses are correct and deliverable
- **Permission Mismatches**: Ensure users have appropriate roles for their responsibilities
- **Integration Issues**: Check API keys and endpoint configurations

> **Next Steps**
>
> After setting up your brand, proceed to [add operators](https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/integrationTimeline/addOperator.md), [configure API keys](https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/integrationTimeline/copyApiKey.md), and [invite team members](https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/integrationTimeline/inviteSupervisorsAndModerators.md) to complete your moderation setup.