---
title: "Add Brand"
canonical_url: "https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/integrationTimeline/addBrand"
markdown_url: "https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/integrationTimeline/addBrand.md"
last_updated: "2026-02-26T10:47:24Z"
---

# Add Brand

Brands are the top-level organizations under your client account. Each brand represents a distinct entity that will have its own operators, users, and moderation settings. Think of brands as separate business units or sub-companies that need independent moderation management.

## When to Add Brands

- Setting up a new business entity
- Creating separate moderation environments
- Organizing different product lines or markets
- Establishing regional operations

## Adding a Brand

![Dashboard navigation](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/dashboard-1.png)

Navigate to the **Dashboard** tab from the main navigation. Ensure you have Supervisor permissions.

![Add new brand button](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/dashboard-2.png)

Click the **"Add new brand"** button (blue button with plus icon) in the top-right corner. This option is only available if you have appropriate permissions.

![Brand creation form](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/brand-create.png)

Fill in the brand information:

- **Brand Name**: Use a clear, descriptive name that identifies the business entity
- **Status**: Set to "Enabled" to activate the brand immediately
- **Validation Client** (Sportradar users only): Select from available validation clients if applicable

Click **"Create"** to save the brand.

![Brands list](https://apidocs.sportradar.com/resources/virtual-stadium/static/static/img/moderation/brands.png)

The new brand will appear in your brands list on the **Dashboard**. The brand card will show the creation date and current status.

## Cascading Effects of Brand Settings

When you edit settings at the brand level, these changes cascade down to all associated operators:

- **Status Changes**: Disabling a brand will affect all its operators
- **Configuration Updates**: Moderation settings applied at brand level become defaults for operators
- **User Permissions**: Brand-level user assignments provide access to all operators under that brand

## Important Notes

> **Brand Management**
>
> - Brand names should be unique and easily identifiable
> - Once created, brands become the parent container for all its operators
> - Disabling a brand affects all its operators and users
> - You cannot delete a brand that has active operators unless you remove them first

## Next Steps

After creating a brand, you'll typically want to:

1. **Add operators**

   Organize different languages or regional variations.

2. **Configure brand-level settings**

   Define moderation policies and default behavior for all operators under this brand.

3. **Set up API keys**

   Generate API keys for integration with your systems.

4. **Invite moderators**

   Invite team members to manage the brand's content.

> **Info**
>
> Learn more about managing operators in the [Add Operator](https://apidocs.sportradar.com/resources/virtual-stadium/docs/moderationUi/integrationTimeline/addOperator.md) section.